Fashion is one of those bad words around here. I’ve always associated fashion with things that are disposable. Not necessarily poor quality, but things that have a short life span. Fashion tends to come and go and what becomes of all those things when they are no longer fashionable? Typically, they become replaced and/or end up in landfills. We like creating things that are timeless so they’re relevant in your closet for years to come.
Well, this is a tricky subject and something we all need to be thinking about.Consumerism is largely what drives many of the environmental issues we’re facing as a global community. As a brand, we strongly believe in simply buying and owning fewer things. For us, that translates to building high quality, timeless goods that aren’t fashion based. But rather, purpose built items that will always be relevant. We believe there’s value in only having to buy something once and the less you buy or consume, the better off the planet is.
We’re from the small, blue collar beach town of Ventura, CA. It’s historically been an eclectic mix of surfers, bikers, cowboys and oil roughnecks. Iron &Resin is a reference to our lifestyles around motorcycles and surfing and the inspiration we draw from the access we have right outside our doors to the mountains in our backyard and ocean and islands out front. We build small batch provisions, produced by craftsman that take a ton of pride in their work. Not unlike the bike and surfboard builders we grew up around that built their craft by hand, one at a time.
One of the things we’re most proud of as a brand is the incredible community that we’ve been able to grow and be a part of. We wanted to throw an annual even that celebrated our common bonds – motorcycles, music, the outdoors and camping. There’s group rides, BBQ, camping, live music and, of course, the infamous hooligan games. A little something for everyone and it’s an event where everyone is welcome, regardless of what or even IF you ride a bike.
Lot’s of smiling, happy people, tons of belly laughs, new friendships and old and some incredible live music from Moonsville Collective, Leroy from the North and Cordovas, and more than a few hangovers.
We all want to be a part of something. The HH is another community event that brings people together. I think the pandemic really brought home how important it is that we have social interaction with people and to be able to celebrate and share the things we’re passionate able.
A) We love all things whiskey
B) Heritage, authenticity and quality are all things that are important to us as a brand and Slow & Low checks all those boxes for us.
C) If Iron & Resin was a whiskey cocktail brand, it would be Slow & Low
No brainer – The Service Jacket that will be coming out soon is one of my favorite pieces that we’ve done. First of all, the jacket is essentially inspired by an old 1960s service station jacket I owned and I love the utilitarian, rugged vibe it gives off. Add the large I+R x S&L embroidery artwork on the back and it’s simply f*cking insane.
Over ice with a slice of orange.
A simple reminder to keep pushing forward, no matter who or what gets in your way.
#makers #drinkslowandlow #ironandresin #callmeoldfashioned
